PTO Form 1478 (Rev 9/2006)
OMB No. 0651-0009 (Exp 12/31/2014)

Trademark/Service Mark Application, Principal Register

TEAS Plus Application

Serial Number: 86098326
Filing Date: 10/22/2013

NOTE: Data fields with the * are mandatory under TEAS Plus. The wording "(if applicable)" appears where the field is only mandatory under the facts of the particular application.

The table below presents the data as entered.

Input Field
Entered
TEAS PlusYES
MARK INFORMATION
*MARKHERSHEY'S CHOCOLATE BOX
*STANDARD CHARACTERS YES
USPTO-GENERATED IMAGE YES
LITERAL ELEMENTHERSHEY'S CHOCOLATE BOX
*MARK STATEMENTThe mark consists of standard characters, without claim to any particular font, style, size, or color.
REGISTER Principal
APPLICANT INFORMATION
*OWNER OF MARKHershey Chocolate & Confectionery Corporation
*STREET4860 Robb Street Suite 204
*CITYWheat Ridge
*STATE
(Required for U.S. applicants)		Colorado
*COUNTRYUnited States
*ZIP/POSTAL CODE
(Required for U.S. applicants only)		80033
PHONE717-534-7911
FAX717-534-7549
EMAIL ADDRESSXXXX
AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
LEGAL ENTITY INFORMATION
*TYPECORPORATION
* STATE/COUNTRY OF INCORPORATION Delaware
GOODS AND/OR SERVICES AND BASIS INFORMATION
*INTERNATIONAL CLASS030 
*IDENTIFICATIONCandy; Chocolate
*FILING BASISSECTION 1(b)
ADDITIONAL STATEMENTS SECTION
*TRANSLATION
(if applicable)		 
*TRANSLITERATION
(if applicable)		 
*CLAIMED PRIOR REGISTRATION
(if applicable)		The applicant claims ownership of U.S. Registration Number(s) 0054041, 0863592, 3004876, and others. 
*CONSENT (NAME/LIKENESS)
(if applicable)
*CONCURRENT USE CLAIM
(if applicable)		 
SECTION 2(f) Claim of Acquired Distinctiveness, based on Prior Registration(s)The mark has become distinctive of the goods/services as evidenced by the ownership on the Principal Register for the same mark for related goods or services of U.S. Registration No(s). 0054041.
CORRESPONDENCE INFORMATION
*NAME Lois B. Duquette
FIRM NAMEThe Hershey Company
*STREET 100 Crystal A Drive
*CITY Hershey
*STATE
(Required for U.S. applicants)		Pennsylvania
*COUNTRYUnited States
*ZIP/POSTAL CODE 17033
PHONE 717-534-7911
FAX 717-534-7549
*EMAIL ADDRESSlduquette@hersheys.com;dkamp@hersheys.com
*AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
FEE INFORMATION
NUMBER OF CLASSES1
FEE PER CLASS275
*TOTAL FEE PAID275
SIGNATURE INFORMATION
* SIGNATURE /Lois B. Duquette/
* SIGNATORY'S NAME Lois B. Duquette
* SIGNATORY'S POSITION Assistant Secretary and Attorney of Record, Member PA State Bar
SIGNATORY'S PHONE NUMBER 717-534-7911
* DATE SIGNED 10/22/2013


PTO Form 1478 (Rev 9/2006)
OMB No. 0651-0009 (Exp 12/31/2014)


Trademark/Service Mark Application, Principal Register

TEAS Plus Application

Serial Number: 86098326
Filing Date: 10/22/2013

To the Commissioner for Trademarks:

MARK: HERSHEY'S CHOCOLATE BOX (Standard Characters, see mark)
The literal element of the mark consists of HERSHEY'S CHOCOLATE BOX.
The mark consists of standard characters, without claim to any particular font, style, size, or color.

The applicant, Hershey Chocolate & Confectionery Corporation, a corporation of Delaware, having an address of
      4860 Robb Street Suite 204
      Wheat Ridge, Colorado 80033
      United States


requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

For specific filing basis information for each item, you must view the display within the Input Table.
       International Class 030:  Candy; Chocolate
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).


The applicant claims ownership of U.S. Registration Number(s) 0054041, 0863592, 3004876, and others.

The mark has become distinctive of the goods/services as evidenced by the ownership on the Principal Register for the same mark for related goods or services of U.S. Registration No(s). 0054041.


The applicant's current Correspondence Information:
      Lois B. Duquette
      The Hershey Company
      100 Crystal A Drive
      Hershey, Pennsylvania 17033
      717-534-7911(phone)
      717-534-7549(fax)
      lduquette@hersheys.com;dkamp@hersheys.com (authorized)

A fee payment in the amount of $275 has been submitted with the application, representing payment for 1 class(es).

Declaration

The undersigned, being hereby warned that willful false statements and the like so made are punishable by fine or imprisonment, or both, under 18 U.S.C. Section 1001, and that such willful false statements, and the like, may jeopardize the validity of the application or any resulting registration, declares that he/she is properly authorized to execute this application on behalf of the applicant; he/she believes the applicant to be the owner of the trademark/service mark sought to be registered, or, if the application is being filed under 15 U.S.C. Section 1051(b), he/she believes applicant to be entitled to use such mark in commerce; to the best of his/her knowledge and belief no other person, firm, corporation, or association has the right to use the mark in commerce, either in the identical form thereof or in such near resemblance thereto as to be likely, when used on or in connection with the goods/services of such other person, to cause confusion, or to cause mistake, or to deceive; and that all statements made of his/her own knowledge are true; and that all statements made on information and belief are believed to be true.


Signature: /Lois B. Duquette/   Date Signed: 10/22/2013
Signatory's Name: Lois B. Duquette
Signatory's Position: Assistant Secretary and Attorney of Record, Member PA State Bar



RAM Sale Number: 86098326
RAM Accounting Date: 10/23/2013

Serial Number: 86098326
Internet Transmission Date: Tue Oct 22 17:10:24 EDT 2013
TEAS Stamp: USPTO/FTK-XXX.XXX.X.XX-20131022171024842
293-86098326-500d48617aec6ddddb262c2e8ea
c43523b0a9c5f22da880de99b031ae942221f0c-
CC-6743-20131022142101303397