PTO Form 1478 (Rev 9/2006)
OMB No. 0651-0009 (Exp 12/31/2011)

Trademark/Service Mark Application, Principal Register

Serial Number: 77800060
Filing Date: 08/07/2009

The table below presents the data as entered.

Input Field
Entered
SERIAL NUMBER77800060
MARK INFORMATION
*MARK\\TICRS\EXPORT7\IMAGEOUT7 \778\000\77800060\xml1\AP P0002.JPG
SPECIAL FORM YES
USPTO-GENERATED IMAGE NO
LITERAL ELEMENTM IMPORT
COLOR MARK NO
*DESCRIPTION OF THE MARK
(and Color Location, if applicable) 		The mark consists of a Phoenix with a shield over its chest bearing a stylized letter "M" with the word "IMPORT" written between two five-pointed stars on a ribbon below the shield.
PIXEL COUNT ACCEPTABLE YES
PIXEL COUNT726 x 940
REGISTER Principal
APPLICANT INFORMATION
*OWNER OF MARKHansen Beverage Company
INTERNAL ADDRESSSuite 201
*STREET550 Monica Circle
*CITYCorona
*STATE
(Required for U.S. applicants)		California
*COUNTRYUnited States
*ZIP/POSTAL CODE
(Required for U.S. applicants only)		92880
LEGAL ENTITY INFORMATION
TYPEcorporation
STATE/COUNTRY OF INCORPORATION Delaware
GOODS AND/OR SERVICES AND BASIS INFORMATION
INTERNATIONAL CLASS005 
*IDENTIFICATIONNutritional supplements
FILING BASISSECTION 1(a)
       FIRST USE ANYWHERE DATEAt least as early as 05/14/2009
       FIRST USE IN COMMERCE DATEAt least as early as 05/14/2009
       SPECIMEN FILE NAME(S)
       ORIGINAL PDF FILEspec-63139240150-182243663_._HANBEV597T-SPECIMEN.pdf
       CONVERTED PDF FILE(S)
       (2 pages) 		\\TICRS\EXPORT7\IMAGEOUT7\778\000\77800060\xml1\APP0003.JPG
       \\TICRS\EXPORT7\IMAGEOUT7\778\000\77800060\xml1\APP0004.JPG
       SPECIMEN DESCRIPTIONCopy of page from website showing a picture of the product with the mark
INTERNATIONAL CLASS032 
*IDENTIFICATIONBeverages, namely, carbonated soft drinks, carbonated drinks enhanced with vitamins, minerals, nutrients, amino acids and/or herbs, carbonated and non-carbonated energy or sports drinks
FILING BASISSECTION 1(a)
       FIRST USE ANYWHERE DATEAt least as early as 05/14/2009
       FIRST USE IN COMMERCE DATEAt least as early as 05/14/2009
       SPECIMEN FILE NAME(S)
       ORIGINAL PDF FILEspec-1-63139240150-182243663_._HANBEV597T-SPECIMEN.pdf
       CONVERTED PDF FILE(S)
       (2 pages) 		\\TICRS\EXPORT7\IMAGEOUT7\778\000\77800060\xml1\APP0005.JPG
       \\TICRS\EXPORT7\IMAGEOUT7\778\000\77800060\xml1\APP0006.JPG
       SPECIMEN DESCRIPTIONpage from website showing a picture of the product with the mark
ADDITIONAL STATEMENTS SECTION
PRIOR REGISTRATION(S)The applicant claims ownership of U.S. Registration Number(s) 2903214.
ATTORNEY INFORMATION
NAME Diane M. Reed
ATTORNEY DOCKET NUMBER HANBEV.597T
FIRM NAME Knobbe Martens Olson & Bear LLP
INTERNAL ADDRESS Fourteenth Floor
STREET 2040 Main Street
CITY Irvine
STATE California
COUNTRY United States
ZIP/POSTAL CODE 92614
PHONE (949) 760-0404
FAX (949) 760-9502
EMAIL ADDRESS efiling@kmob.com
AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
OTHER APPOINTED ATTORNEY Don W. Martens, Darrell L. Olson, William B. Bunker, Arthur S. Rose, Ned A. Israelsen, Drew S. Hamilton, John B. Sganga, Jr., Edward A. Schlatter, Gerard von Hoffmann, Joseph R. Re, Catherine J. Holland, John M. Carson, Karen Vogel Weil, Andrew H. Simpson, Jeffrey L. Van Hoosear, Daniel E. Altman, Lynda J. Zadra-Symes, William H. Shreve, Stephen C. Jensen, Steven J. Nataupsky, Paul A. Stewart, Joseph F. Jennings, Craig S. Summers, AnneMarie Kaiser, Brenton R. Babcock, Michael H. Trenholm, Ronald J. Schoenbaum, John R. King, Frederick S. Berretta, Adeel S. Akhtar, Thomas R. Arno, David N. Weiss, Dan Hart, Douglas G. Muehlhauser, Lori Lee Yamato, Michael K. Friedland, Stacey R. Halpern, Lee W. Henderson, Mark M. Abumeri, Jon W. Gurka, John W. Holcomb, Joseph M. Reisman, Michael L. Fuller, Eric M. Nelson, Mark R. Benedict, Paul N. Conover, Robert J. Roby, Sabing H. Lee, Karoline A. Delaney, Joseph S. Cianfrani, William R. Zimmerman, Paul C. Steinhardt, Eric S. Furman, Susan M. Natland, Rose M. Thiessen, Michael A. Guiliana, Rabinder N. Narula, Bruce S. Itchkawitz, John M. Grover, Mallary K. de Merlier, Irfan A. Lateef, Amy Christensen Chun, Mark J. Gallagher, David G. Jankowski, Brian C. Horne, Payson LeMeilleur, Sheila N. Swaroop, Benjamin A. Katzenellenbogen, Andrew N. Merickel, Thomas P. Krzeminski, Glen L. Nuttall, Sanjivpal S. Gill, Michael S. Okamoto, Linda H. Liu, James F. Herkenhoff, Andrew M. Douglas, Marc T. Morley, Salima A. Merani, Jonathan A. Hyman, Curtiss C. Dosier, Joseph J. Mallon, Sean M. Murray, Christy G. Lea, J. David Evered, Perry D. Oldham, Jerry L. Hefner, Russell M. Jeide, Abraham W. Chuang, Zi Y. Wong, Matthew S. Bellinger, Mincheol Kim, Donald D. Min, Erik T. Anderson, Gregory A. Hermanson, Lauren Keller Katzenellenbogen, Ted M. Cannon, Carol Pitzel Cruz, Josué A. Villalta, Andrew I. Kimmel, Brenden Gingrich, Boris Zelkind, Maria Culic Anderson, Melanie J. Seelig, Mauricio A. Uribe, Gregg I. Anderson, Steven A. Maddox, Marlene J. Williams, Veronica C. Devitt, Curtis R. Huffmire, Christopher L. Ross, Christian A. Fox, Eli A. Loots, Ryan E. Melnick, Yanna S. Bouris, Philip M. Nelson, Deborah S. Shepherd, Tirzah Abé Lowe, John N. Kandara, John G. Rickenbrode, Marko R. Zoretic, Derek C. Dailey, Kathleen R. Mekjian, Christopher T. Sweeney, Kerry S. Taylor, Jason J. Jardine, Jarom D. Kessler, Steven P. Ruden, S. Michael Yoon, Colin B. Heideman, Theodore G. Papagiannis, Nicholas M. Zovko, Nicholas D. Atchison, Adam J. Gilbert, Kimberly J. Miller, Bryan W. Wahl, Thomas Y. Yee, Phillip A. Bennett, Kenny Q. Wang, Agnes Juang, Nathan S. Smith, Soyoung Jung, Jonathan E. Bachand, Jared C. Bunker, Andrew J. Hall, Joseph M. Kobzeff, Ali S. Razai, Lance D. Smemoe, Jeremy R. Pierce, Terry K. Tullis, Timothy J. Goodson, Frances L. Pai, Joshua J. Stowell, Reza Mirzaie, Scott Raevsky, Douglas B. Espenschied, Derek R. Bayles, Kregg A. Koch, Michael T. Richmond, Cynthia M. Arko, Alina S. Morris, Cheryl T. Burgess, Susan R.M. Payne, Michelle E. Armond, Gregory B. Phillips, William J. Blonigan, Brian C. Claassen, Stephen J. Cotton, Brent M. Dougal, Benjamin E. Evans, Alejandro D. Muñoz, John B. Swingle, M. Munes Tomeh, David H. Chan, Nicholas B. Janda, Mark Lezama, Lindsey N. Singeo, Mark D. Marsden, Raj J. Advani, David K. Buckingham, Adrienne Y. Cheng, Ian N. Jaquette, Alan L. Kessler, Liberty E. Mann, Nora A. Marachelian, Bridget A. Smith, Gregory S. Tse, Sean Ambrosius, Carolyn A. Favorito, Jeremy J. Edwards, Brent A. Johnson, William O. Adams, Sarah E. Burrows, Shannon K. Carter, Michael R. Christensen, Peter A. Clevenger, Charles Duan, Benjamin J. Everton, Jason A. Gersting, Ian W. Gillies, Alan G. Laquer, Jing Liu, Yang S. Pak, Todd D. Reynolds, Kent Shum, James P. Skelley, Vlad Teplitskiy, Erik J. Birkeneder, Jonathan I. Detrixhe, Benjamin M. Kleinman, Andrew W. Lloyd, Don C. Pua, Todd A. Stuart, Scott A. Barker, Jason A. Champion, Jonathan D. Cheng, Ankur Garg, Mark A. Koenen, Jeffrey H. Larson, William Noon, Bart A. Seeley, Lorenz Siddiqi, Maria V. Stout, Michael J. Meehan, Stephen W. Larson, Ghazaly Imam, Himanshu Singh, and Mark D. Kachner
CORRESPONDENCE INFORMATION
NAME Diane M. Reed
FIRM NAMEKnobbe Martens Olson & Bear LLP
INTERNAL ADDRESS Fourteenth Floor
STREET2040 Main Street
CITYIrvine
STATECalifornia
COUNTRYUnited States
ZIP/POSTAL CODE92614
PHONE (949) 760-0404
FAX (949) 760-9502
EMAIL ADDRESSefiling@kmob.com
AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
FEE INFORMATION
NUMBER OF CLASSES2
FEE PER CLASS325
*TOTAL FEE DUE650
*TOTAL FEE PAID650
SIGNATURE INFORMATION
SIGNATURE /Diane M. Reed/
SIGNATORY'S NAME Diane M. Reed
SIGNATORY'S POSITION Attorney of record, California bar member.
DATE SIGNED 08/07/2009


PTO Form 1478 (Rev 9/2006)
OMB No. 0651-0009 (Exp 12/31/2011)


Trademark/Service Mark Application, Principal Register

Serial Number: 77800060
Filing Date: 08/07/2009

To the Commissioner for Trademarks:

MARK: M IMPORT (stylized and/or with design, see mark)

The literal element of the mark consists of M IMPORT.
The mark consists of a Phoenix with a shield over its chest bearing a stylized letter "M" with the word "IMPORT" written between two five-pointed stars on a ribbon below the shield.
The applicant, Hansen Beverage Company, a corporation of Delaware, having an address of
      Suite 201,
      550 Monica Circle
      Corona, California 92880
      United States
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 005:  Nutritional supplements

In International Class 005, the mark was first used at least as early as 05/14/2009, and first used in commerce at least as early as 05/14/2009, and is now in use in such commerce. The applicant is submitting one specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods and/or services, consisting of a(n) Copy of page from website showing a picture of the product with the mark.

Original PDF file:
spec-63139240150-182243663_._HANBEV597T-SPECIMEN.pdf
Converted PDF file(s) (2 pages)
Specimen File1
Specimen File2

       International Class 032:  Beverages, namely, carbonated soft drinks, carbonated drinks enhanced with vitamins, minerals, nutrients, amino acids and/or herbs, carbonated and non-carbonated energy or sports drinks

In International Class 032, the mark was first used at least as early as 05/14/2009, and first used in commerce at least as early as 05/14/2009, and is now in use in such commerce. The applicant is submitting one specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods and/or services, consisting of a(n) page from website showing a picture of the product with the mark.

Original PDF file:
spec-1-63139240150-182243663_._HANBEV597T-SPECIMEN.pdf
Converted PDF file(s) (2 pages)
Specimen File1
Specimen File2


The applicant claims ownership of U.S. Registration Number(s) 2903214.

The applicant's current Attorney Information:
Diane M. Reed and Don W. Martens, Darrell L. Olson, William B. Bunker, Arthur S. Rose, Ned A. Israelsen, Drew S. Hamilton, John B. Sganga, Jr., Edward A. Schlatter, Gerard von Hoffmann, Joseph R. Re, Catherine J. Holland, John M. Carson, Karen Vogel Weil, Andrew H. Simpson, Jeffrey L. Van Hoosear, Daniel E. Altman, Lynda J. Zadra-Symes, William H. Shreve, Stephen C. Jensen, Steven J. Nataupsky, Paul A. Stewart, Joseph F. Jennings, Craig S. Summers, AnneMarie Kaiser, Brenton R. Babcock, Michael H. Trenholm, Ronald J. Schoenbaum, John R. King, Frederick S. Berretta, Adeel S. Akhtar, Thomas R. Arno, David N. Weiss, Dan Hart, Douglas G. Muehlhauser, Lori Lee Yamato, Michael K. Friedland, Stacey R. Halpern, Lee W. Henderson, Mark M. Abumeri, Jon W. Gurka, John W. Holcomb, Joseph M. Reisman, Michael L. Fuller, Eric M. Nelson, Mark R. Benedict, Paul N. Conover, Robert J. Roby, Sabing H. Lee, Karoline A. Delaney, Joseph S. Cianfrani, William R. Zimmerman, Paul C. Steinhardt, Eric S. Furman, Susan M. Natland, Rose M. Thiessen, Michael A. Guiliana, Rabinder N. Narula, Bruce S. Itchkawitz, John M. Grover, Mallary K. de Merlier, Irfan A. Lateef, Amy Christensen Chun, Mark J. Gallagher, David G. Jankowski, Brian C. Horne, Payson LeMeilleur, Sheila N. Swaroop, Benjamin A. Katzenellenbogen, Andrew N. Merickel, Thomas P. Krzeminski, Glen L. Nuttall, Sanjivpal S. Gill, Michael S. Okamoto, Linda H. Liu, James F. Herkenhoff, Andrew M. Douglas, Marc T. Morley, Salima A. Merani, Jonathan A. Hyman, Curtiss C. Dosier, Joseph J. Mallon, Sean M. Murray, Christy G. Lea, J. David Evered, Perry D. Oldham, Jerry L. Hefner, Russell M. Jeide, Abraham W. Chuang, Zi Y. Wong, Matthew S. Bellinger, Mincheol Kim, Donald D. Min, Erik T. Anderson, Gregory A. Hermanson, Lauren Keller Katzenellenbogen, Ted M. Cannon, Carol Pitzel Cruz, Josué A. Villalta, Andrew I. Kimmel, Brenden Gingrich, Boris Zelkind, Maria Culic Anderson, Melanie J. Seelig, Mauricio A. Uribe, Gregg I. Anderson, Steven A. Maddox, Marlene J. Williams, Veronica C. Devitt, Curtis R. Huffmire, Christopher L. Ross, Christian A. Fox, Eli A. Loots, Ryan E. Melnick, Yanna S. Bouris, Philip M. Nelson, Deborah S. Shepherd, Tirzah Abé Lowe, John N. Kandara, John G. Rickenbrode, Marko R. Zoretic, Derek C. Dailey, Kathleen R. Mekjian, Christopher T. Sweeney, Kerry S. Taylor, Jason J. Jardine, Jarom D. Kessler, Steven P. Ruden, S. Michael Yoon, Colin B. Heideman, Theodore G. Papagiannis, Nicholas M. Zovko, Nicholas D. Atchison, Adam J. Gilbert, Kimberly J. Miller, Bryan W. Wahl, Thomas Y. Yee, Phillip A. Bennett, Kenny Q. Wang, Agnes Juang, Nathan S. Smith, Soyoung Jung, Jonathan E. Bachand, Jared C. Bunker, Andrew J. Hall, Joseph M. Kobzeff, Ali S. Razai, Lance D. Smemoe, Jeremy R. Pierce, Terry K. Tullis, Timothy J. Goodson, Frances L. Pai, Joshua J. Stowell, Reza Mirzaie, Scott Raevsky, Douglas B. Espenschied, Derek R. Bayles, Kregg A. Koch, Michael T. Richmond, Cynthia M. Arko, Alina S. Morris, Cheryl T. Burgess, Susan R.M. Payne, Michelle E. Armond, Gregory B. Phillips, William J. Blonigan, Brian C. Claassen, Stephen J. Cotton, Brent M. Dougal, Benjamin E. Evans, Alejandro D. Muñoz, John B. Swingle, M. Munes Tomeh, David H. Chan, Nicholas B. Janda, Mark Lezama, Lindsey N. Singeo, Mark D. Marsden, Raj J. Advani, David K. Buckingham, Adrienne Y. Cheng, Ian N. Jaquette, Alan L. Kessler, Liberty E. Mann, Nora A. Marachelian, Bridget A. Smith, Gregory S. Tse, Sean Ambrosius, Carolyn A. Favorito, Jeremy J. Edwards, Brent A. Johnson, William O. Adams, Sarah E. Burrows, Shannon K. Carter, Michael R. Christensen, Peter A. Clevenger, Charles Duan, Benjamin J. Everton, Jason A. Gersting, Ian W. Gillies, Alan G. Laquer, Jing Liu, Yang S. Pak, Todd D. Reynolds, Kent Shum, James P. Skelley, Vlad Teplitskiy, Erik J. Birkeneder, Jonathan I. Detrixhe, Benjamin M. Kleinman, Andrew W. Lloyd, Don C. Pua, Todd A. Stuart, Scott A. Barker, Jason A. Champion, Jonathan D. Cheng, Ankur Garg, Mark A. Koenen, Jeffrey H. Larson, William Noon, Bart A. Seeley, Lorenz Siddiqi, Maria V. Stout, Michael J. Meehan, Stephen W. Larson, Ghazaly Imam, Himanshu Singh, and Mark D. Kachner of Knobbe Martens Olson & Bear LLP

      Fourteenth Floor
      2040 Main Street
      Irvine, California 92614
      United States
The attorney docket/reference number is HANBEV.597T.

The applicant's current Correspondence Information:
      Diane M. Reed
      Knobbe Martens Olson & Bear LLP
      Fourteenth Floor
      2040 Main Street
      Irvine, California 92614
      (949) 760-0404(phone)
      (949) 760-9502(fax)
      efiling@kmob.com (authorized)

A fee payment in the amount of $650 has been submitted with the application, representing payment for 2 class(es).

Declaration

The undersigned, being hereby warned that willful false statements and the like so made are punishable by fine or imprisonment, or both, under 18 U.S.C. Section 1001, and that such willful false statements, and the like, may jeopardize the validity of the application or any resulting registration, declares that he/she is properly authorized to execute this application on behalf of the applicant; he/she believes the applicant to be the owner of the trademark/service mark sought to be registered, or, if the application is being filed under 15 U.S.C. Section 1051(b), he/she believes applicant to be entitled to use such mark in commerce; to the best of his/her knowledge and belief no other person, firm, corporation, or association has the right to use the mark in commerce, either in the identical form thereof or in such near resemblance thereto as to be likely, when used on or in connection with the goods/services of such other person, to cause confusion, or to cause mistake, or to deceive; and that all statements made of his/her own knowledge are true; and that all statements made on information and belief are believed to be true.


Signature: /Diane M. Reed/   Date Signed: 08/07/2009
Signatory's Name: Diane M. Reed
Signatory's Position: Attorney of record, California bar member.



RAM Sale Number: 4106
RAM Accounting Date: 08/10/2009

Serial Number: 77800060
Internet Transmission Date: Fri Aug 07 18:38:17 EDT 2009
TEAS Stamp: USPTO/BAS-XX.XXX.XXX.XXX-200908071838172
29279-77800060-40043bce814cd156681864982
f9a3a6-CC-4106-20090807182243663422